The mass-market version of this was a Grangerized book, named after British clergyman James Granger, who published his Biographical History of England, from Egbert the Great to the Revolution in 1769. It was bound with blank leaves, with the expectation that people would add their own prints, which they might purchase from print stalls in London at the time. Nineteenth-century British bookseller Joseph Lilly expanded his copy of Granger’s book to an astonishing 27 volumes through the pasting-in of additional illustrations. This practice came to be called Grangerizing, and its practitioners Grangerites.

Granger sparked a craze for selling illustrations intended for specific titles. Imagine: a new edition of a Dickens novel comes out, and along with it you could buy a set of illustrations that you could paste in yourself (or have bound in at your book-binder’s shop) that were designed specifically for that edition.

Read more here.